Hours into their Billboard Women in Music photo shoot, the members of aespa are goofing off. High-pitched giggles reverberate through the studio as Winter, Karina, Ningning and Giselle tickle one another’s sides, talk in silly voices and play with the straps on their leathery stage outfits. It’s mesmerizing to watch the four early-20-somethings be so, well, real, not just because they’re one of K-pop’s most polished acts — which they demonstrate by immediately snapping back into place once the photographer is ready again — but also because aespa has a particular penchant for the surreal. The SM Entertainment group debuted in 2020 with K-pop’s first lineup to feature both human and virtual members, pairing each girl with an artificial intelligence (AI) avatar as part of a cyberpunk musical metaverse marked by dark, 808-laced hyperpop and edgy-chic outfits.
Ever since, the act has leveraged its niche into unprecedented crossover success — in November, mini-album Whiplash made it the first K-pop girl group to have six projects reach the Billboard 200 top 50, and it just wrapped its second global arena tour — and a reputation for being one of the genre’s “most adventurous and contemporary” groups, as its “Over You” collaborator Jacob Collier put it to Billboard in January.
But going forward, 2025’s Billboard Women in Music Group of the Year also wants to focus on something potentially even more subversive: showing that beneath the personas, its members are just those real-life girls blowing off steam between camera flashes. “We’re not actual AI; we do have days where we don’t feel the best,” Giselle says once the foursome has squeezed together on a couch. “Our storyline can be fun to keep up with, but I want fans to look up to aespa for our human traits, too.”
Read the full Billboard aespa story here. Join us at Billboard Women in Music 2025 — get tickets here.
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